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Would You Pay $15,500 More for a Vehicle Emblem?

Guess The Auto Car Brand

Two Luxury SUVs. Two Very Different Price Tags. Can You Guess Which Is Which?

Have you ever been driving down the highway and spotted a great-looking vehicle, but couldn't immediately identify the brand?

Then, as the vehicle passes and you catch a glimpse of the emblem, your brain starts making judgments. "Oh, I know a guy who drives one of those." Or, "I've heard great things about that brand!" Maybe even, "Those don't have a very good reputation."

We all do it. We associate certain brands with luxury, reliability, performance, or prestige. But here's an interesting question: Could those split-second judgments be costing us thousands of dollars when we shop for our next vehicle?

Side by side, today's Buick SUVs continue to meet and sometimes exceed expectations, even when compared with established luxury brands. If you haven't driven a Buick lately, we invite you to stop by Liberty Buick GMC and kick the tires on one of our new 2027 models.

We've earned our reputation for no-pressure sales, so feel free to come explore without the hassle.

Here are a few side-by-side comparisons that might surprise you...

Buick Enclave vs. Volvo XC90: European styling and comfort

The Volvo XC90 has earned its reputation for understated European luxury. Its clean exterior lines, sophisticated interior, and emphasis on passenger comfort have made it an attractive choice for families who want something more upscale than the average SUV.

But take another look at the 2027 Buick Enclave. Its sculpted exterior, sweeping 30-inch digital display, and thoughtfully designed three-row interior make a surprisingly convincing case for American luxury. Remove the emblems, and the Buick certainly doesn't look out of place beside its Swedish competitor.

The price difference is where things become especially interesting. The Enclave Preferred starts at $46,600, while the Volvo XC90 Core starts at $62,445. Both offer seating for seven, but the Buick has 328 horsepower compared with the Volvo B5's 247.

The Volvo counters with standard all-wheel drive, mild-hybrid technology, and its distinctive Scandinavian design. Still, for buyers who place a high priority on appearance, interior comfort, and value, the Buick deserves serious consideration.

BUICK ENCLAVE  vs.     VOLVO XC90

Comparison

2027 Buick Enclave Preferred

2026 Volvo XC90 B5 Core

Starting MSRP ($)

$46,600

$62,445

Horsepower (hp)

328

247

Seats

7

7

Max cargo space (cu. ft.)

97.5

85.7

Standard drivetrain

FWD

AWD

Technology highlight

30-inch ultrawide display

Google built-in; Pilot Assist

Price premium over Buick ($)

$0

$15,845

 

 

Buick Enclave vs. Lexus TX: Family luxury and everyday practicality

Lexus has built a strong reputation for comfortable, thoughtfully designed luxury vehicles, and the TX is particularly appealing to families who need three rows of seating. With room for up to seven passengers, generous cargo capacity, and a refined interior, the Lexus TX 350 makes everyday transportation feel a little more special.

The Buick Enclave approaches family luxury from a similar perspective, combining attractive styling with practical features such as second-row captain's chairs, a spacious third row, and an easy-to-use cargo area.

 

What's surprising is how closely these vehicles compare in usable space. The Buick offers up to 97.5 cubic feet of cargo capacity with the rear seats folded, while the Lexus offers 97 cubic feet. 

Both seat seven in their base configurations, and the Buick's 328-horsepower engine produces more power than the Lexus TX 350's 275-horsepower engine.

Lexus offers additional hybrid choices and a well-established luxury identity, but shoppers may be surprised to discover how much family-friendly comfort and capability Buick delivers at a substantially lower starting price.

BUICK ENCLAVE  vs.     LEXUS TX

Comparison

2027 Buick Enclave Preferred

2026 Lexus TX 350

Starting MSRP ($)

$46,600

$58,690

Horsepower (hp)

328

275

Seats

7

7

Max cargo space (cu. ft.)

97.5

97.0

Standard drivetrain

FWD

FWD

Technology highlight

30-inch ultrawide display

14-inch touchscreen

Price premium over Buick ($)

$0

$12,090

 

Buick Enclave vs. Audi Q7: Performance, technology, and upscale design

Audi has long been associated with sophisticated design, advanced technology, and engaging driving dynamics. The Q7 brings those qualities to a three-row luxury SUV, offering an elegant cabin, standard quattro all-wheel drive, and the kind of refined road manners that have helped establish Audi's reputation.

But Buick has made an impressive move into this territory with the redesigned Enclave. Its striking front-end styling, expansive digital dashboard, and premium interior appointments create an upscale experience that deserves attention from shoppers considering European luxury brands.

The numbers offer another surprise. The 2027 Buick Enclave produces 328 horsepower, compared with 261 horsepower in the entry-level 2026 Audi Q7 45 TFSI. The Audi's more expensive V6 model raises output to 335 horsepower, and Audi offers sophisticated handling technology that goes beyond a simple horsepower comparison. Nevertheless, with the Q7 starting at $62,000 before destination charges, the Enclave presents an interesting alternative for buyers who want an attractive, technologically advanced three-row SUV without necessarily paying European luxury prices.

 

BUICK ENCLAVE  vs.     AUDI Q7

Comparison

2027 Buick Enclave Preferred

2026 Audi Q7 45 Premium

Starting MSRP ($)

$46,600

$62,000

Horsepower (hp)

328

261

Seats

7

7

Max cargo space (cu. ft.)

97.5


Standard drivetrain

FWD

AWD

Technology highlight

30-inch ultrawide display

Audi virtual cockpit; MMI

Price premium over Buick ($)

$0

$15,400

 

The next time you're shopping for a luxury SUV, don't let the emblem make the decision for you. Today's Buick lineup offers impressive styling, comfort, technology, and performance at prices that may surprise you. Browse our new Buick inventory at Liberty Buick GMC and see for yourself. Better yet, stop by for a test drive. We believe a great vehicle should speak for itself, so come explore, ask questions, and get behind the wheel with absolutely no pressure or obligation.

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