Conquering the Buick Stigma: The Redefinition of One of America’s Oldest Automobile Brands

Not that long ago, “Buick” seemed synonymous with “old people’s car.” If you heard the word spoken in conversation, you might have thought of your grandparents driving a huge sedan to the Bingo center. Perhaps you would have pictured uber-cushioned seats that resembled more of a sofa than they did automobile seats. In all fairness,…